<aside> ℹ️ To start using this template, go to the top right-hand corner and click Duplicate to add this page to your Workspace and allow you to edit it. Once it's in your Workspace, come back to these answers often OR feel free to move some of these answers to other pages in your Workspace to take action on what we went over in this session!

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If you’ve been looking for ways to boost your email subscribers, this session is for you!

We implemented a quiz on our website using Interact beginning in the fall of 2019 and in the first month it basically quadrupled our monthly subscribers! That’s why we’re huge believers in the potential a quiz can have to grow your list.

However, quizzes are not for the faint of heart! Even the simplest of quizzes have multiple steps to execute: writing, building, connecting your email list, tracking, and adjusting. It’s a lot!

But if you’re up for the challenge and ready for a new experiment, this workbook will help you through each and every step. Ready to make it happen?

Have fun!

Jason and Caroline 👩🏻‍🦰👨🏻‍🦲

Pre-s: If you are signing up for Interact for the first time, you can use our Interact affiliate link and we get a little kickback (but no pressure to use our link OR to use Interact!)

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It’s a Table of Contents AND a checklist! Click the links to jump to a section. 😉

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/11309a7e-f493-4b73-8818-cd169bca9baa/Group_10.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/11309a7e-f493-4b73-8818-cd169bca9baa/Group_10.png" width="40px" /> Part 1: Strategize

[ ] Step 1: Come up with your quiz idea.
- [ ] Brainstorm some problems you think your quiz could solve for your visitor to get some ideas flowing.
- [ ] Decide on which quiz type you plan to use: Personality, Scored, or Assessment.
- [ ] Write your “Big Question,” quiz name, and quiz description.
- [ ] Make sure your quiz topic aligns with your existing marketing bridge and ultimate offer.
[ ] Step 2: Write your questions, answers, and results.
- [ ] Decide on the results of your quiz and write a name and short description for each.
- [ ] Working backward from your results, write your 5-8 quiz questions and answers, along with what results each one corresponds to. </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/939b46a2-185a-4291-9150-b59afb31c98e/Group_11.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/939b46a2-185a-4291-9150-b59afb31c98e/Group_11.png" width="40px" /> Part 2: Build your quiz

[ ] Step 3: Build your quiz in Interact (or your tool of choice)
[ ] Step 4: Connect your quiz to your email newsletter.
- [ ] Decide what you want the email sequence to be when someone takes your quiz.
- [ ] Enable lead generation in Interact and connect your email provider.
[ ] Step 5: Design your results pages.
- [ ] Write in-depth copy for each of your quiz results using our A.C.T.I.O.N. formula.
- [ ] Consider creating uniquely designed quiz results pages on your website. </aside>

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3a94aca3-f0b0-4bfa-9463-ecbbd229f593/Group_12.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3a94aca3-f0b0-4bfa-9463-ecbbd229f593/Group_12.png" width="40px" /> Part 3: Track & Adjust

[ ] Step 6: Prepare to collect data.
- [ ] Identify your goal with your quiz and what data points make the most sense to track.
[ ] Step 7: Promote your quiz to convert traffic.
- [ ] Identify where you want to promote your quiz and the best way to present it to your traffic.
[ ] Step 8: Measure regularly and adjust.
- [ ] Track your quiz data regularly.
- [ ] Make any adjustments based on what the data is telling you and continue to track. </aside>

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Brainstorming quiz topics

The questions in this section are just meant to get the wheels turning about what your quiz could be about.

What problem do you want my quiz to solve for your visitor? What’s the ultimate goal of your quiz in terms of what your visitor will learn?

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What do you want your visitor to know about X (where X could stand for themselves, their business, their website, their space, etc.) after they finish the quiz?

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What is the main way (or ways) that you help your audience?

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Are there any questions you have about your audience that you’d love to have answered in your quiz?

For example: We were curious which of these labels most resonated with people visiting our website (entrepreneur, freelancer, or solopreneur) so we added a question amidst our quiz questions to find that out.

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If your audience knew X, they would be more likely to hire you or buy your offer. What’s X to you?

For example: If you offer website security services, your audience might be more likely to hire you if they knew how secure or not secure their current website is. That could be a quiz topic!

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Are there any patterns or categories you can easily sort your ideal client or customers into? What’s the determining factor that helps you differentiate the categories?

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What are some things your clients/customers struggle with? What’s the one piece of clarity they need to stop struggling so much with that thing? Use their problems to brainstorm mini-solutions in the form of quiz topics!

Name something your ideal audience struggles with	What’s a quiz topic that could help them with that?
Example Struggle: “My audience struggles with confusion and feeling stuck. They have no idea why their business isn’t growing so they don’t know how to move forward.”	Example quiz topic: “What’s your Business Bottleneck?” Find out what’s holding you back from growing.

Deciding on your topic

Now that you’ve brainstormed, there should be one topic that stands out from the rest that you can use for your quiz.

Which of the 3 quiz types best fits your quiz topic? Here’s a reminder about each one:

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This is what we use! Each answer correlates to a result.
Use this if you want to put people in different buckets.
Examples: What interior design style are you? Which of my Squarespace templates suits your business? What digital planner should I buy?

Which of these 3 quiz types fits best for your quiz topic?

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What is the Big Question your quiz aims to answer for someone?

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What is your quiz’s name? This is probably a shorter and more creative version of your big question, though it doesn’t have to be! It can be straightforward.

Example: “What’s your Business Bottleneck?”; “What’s your business Love Potion?”; “What’s your website security score?”

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Write a description of your quiz for more context.

Example: “Answer these 7 quick questions to identify the ONE area holding your business back from financial freedom.”

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Double-checking your topic

Once you’ve decided on your quiz, it’s a good idea just to make sure this topic makes sense with your bigger marketing and business goals. Here are some questions to make sure this is the right topic for you!

Do I think the “Big Question” that my quiz aims to answer is compelling to my ideal audience?

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Does it make sense in the bigger picture of your marketing bridge? Does the benefit your quiz taker receives feel in alignment with the benefit of your offer? Put another way: Is the person attracted to your quiz topic going to be the same person who would strongly consider your offer?

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