<aside> ℹ️ To start using this template, go to the top right hand corner and click Duplicate to add this page to your Workspace and allow you to edit it. Once it's in your Workspace, come back to these answers often OR feel free to move some of these answers to other pages in your Workspace to take action on what we went over in this session!

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<aside> 🌟 If you found this workbook from YouTube and love it, you can get more 🔗 un-boring business coaching from us in WAIM Unlimited.

</aside>

Click to Jump to a Section:

<aside> 1️⃣ **After-Subscribe Survey 📧**

• When someone signs up for your email list </aside>

<aside> 2️⃣ **After-Launch Survey 🚀**

• After a sales launch, to people who DID NOT buy your offer </aside>

<aside> 3️⃣ **After-Purchase Survey 🧾**

• After a sales launch or evergreen sale, to people who DID buy your offer </aside>

<aside> 4️⃣ **Offer Feedback Survey 😃**

• After someone completes your course, offer, or service offer/project </aside>

SURVEYS. It’s not the sexiest of topics, we know 🙄, but surveys are one incredibly powerful tool we use to guide us in moving forward, and we figured it was time to give you a peek at how we use them!

That’s right—this month we’re focusing on some good, old-fashioned TACTICAL tips for improving your business!

In this session, we’re sharing with you four vital surveys that can help you at every stage of your business so you can be more effective with your marketing, positioning, sales copy, and make decisions based on data rather than just assumptions.

We hope after this session you’ll implement at least one (if not all!) of these surveys.

• Jason and Caroline 👨🏻‍🦲👩🏻‍🦰

After-Subscribe Survey

<aside> 🧭 After-Subscribe Survey Purpose:

To better understand who your audience is and what content will keep them engaged with your brand.

</aside>

When and how to send it:

• Best = Embedded on the “Thank You” Page immediately after submitting their email address
• Next best = In Welcome email immediately after subscribing

Survey questions:

These questions are meant to get to know your audience better AND learn how to grow your list more effectively. Here are some example questions to get you started. Feel free to use these, adapt them, or completely start from scratch!

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/728ebdcb-027d-40f3-ae9e-0721844760f4/WAIM_Logo_RGB_MarkOnly.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/728ebdcb-027d-40f3-ae9e-0721844760f4/WAIM_Logo_RGB_MarkOnly.png" width="40px" /> Example questions:

1. How did you find my email newsletter? [Multiple Choice]

   1. [List Out the Social Media Networks You Use as Options - #1]
   2. [Social Media #2]
   3. [Social Media #3]
   4. A friend forwarded it
   5. An article on my site
   6. Other [Fill In]

2. What was the #1 reason that led you to hit subscribe? [Multiple Choice]

   1. I wanted to get the [Insert Lead Magnet]
   2. I wanted to learn more about [Insert Topic of Newsletter]
   3. I love the concept of the newsletter (ex: anti-hustle biz advice)
   4. Other [Fill In]

3. What’s your biggest struggle right now with [Insert Your Niche or Business Focus]? [Open-ended Answer]

4. How would you best describe what you do for work? [Open-ended Answer] </aside>

Those are just example questions we’ve used, but remember: 🦄 Unicorn Power Engage (UPE)! Be sure to think about your own business and what YOU want to know about your subscribers. What info would be most helpful for you to know about who is signing up to get your emails?

<aside> ❓ Now your turn! Adapt our questions or write your own:

</aside>

After-Subscribe Survey Action Steps:

• [ ] Write out your survey questions
• [ ] Create an After-Subscribe Survey in your survey tool of choice (Typeform, Google Forms, etc.)
• [ ] Embed After-Subscribe Survey onto the “Thank You” page after submitting an email form
  • [ ] OR add a link to the survey in your newsletter Welcome email
• [ ] Add a reminder to check survey results regularly
• [ ] Consider improvements based on data:
  • [ ] ✍️ Niche down your target audience and update your copywriting
  • [ ] 💡 Brainstorm newsletter ideas or article topics
  • [ ] 🛒 Come up with new offer ideas or gain a better idea of what offer(s) to focus on

After-Launch Survey

<aside> 🧭 After-Launch Survey Purpose:

To better understand why your audience DIDN’T buy your offer so you can improve your marketing and sales strategy for future launches.

</aside>

When and how to send it:

• Best = In an email a few days after your launch ends

  We send it to a segment of our list who clicked in our launch emails to our sales page but DID NOT buy

Survey questions:

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/728ebdcb-027d-40f3-ae9e-0721844760f4/WAIM_Logo_RGB_MarkOnly.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/728ebdcb-027d-40f3-ae9e-0721844760f4/WAIM_Logo_RGB_MarkOnly.png" width="40px" /> Example question (yep, just one!):

1. What reason best describes why you didn't purchase [Product/Service]?
   1. It wasn't the right move financially for me
   2. The price seemed too high for what you get
   3. I'm enrolled in too many other programs right now
   4. I don't have the time right now to commit to it
   5. I'm too overwhelmed with what's happening in the world right now
   6. It's not clear what I'll get out of purchasing [Product/Service]
   7. I'm not actually interested in purchasing [Product/Service]
   8. Other [Fill In] </aside>

<aside> ❓ Now your turn! Adapt our question or write your own. Be sure to change the multiple choice answers with any assumptions you want to test about why someone might not have bought your offer.

</aside>

After-Launch Survey Action Steps:

• [ ] Write out your survey questions
• [ ] Create an After-Launch Survey in your survey tool of choice (Typeform, Google Forms, etc.)
• [ ] Write and schedule an email broadcast to go out a few days after your launch (pro-tip: only send to people who clicked through to your sales page from your sales emails)
• [ ] Check results of the survey one week later
• [ ] Consider improvements based on data: